Beko’s journey began in 1955, when large household appliances first became part of every household. Over the past years, we have made it our goal to change the lives of our customers with innovative products that meet their needs and are more sustainable for the environment. Our desire to innovate for the good of our customers and the environment has already taken us far. We are a global brand that today operates in more than 135 countries. We are also the fastest growing brand in the European large white goods market with a wide range of innovative and sustainable products. All these experiences and the heritage of our brand have made us one of the 3 largest home appliance brands in Europe.

We want to inspire everyone to live like a professional. A professional is not necessarily a professional athlete. Everyone can be a professional, everyone in their own way, from the way they handle family matters to the way they cook or protect the environment.